gewgaw \G(Y)OO-gaw\, noun:
A showy trifle; a trinket; a bauble.
Walk into almost any department store, and there it is — along with mounds of other gimmicky gadgets and garish gewgaws that (no offense, Vanna) the world can live without.
— James A. Russell, “What the World Needs Now . . . Is Not Another Gimmicky Gadget or Worthless Doohickey”, St. Louis Post-Dispatch, September 9, 1995